ILES FORMULA
A luxury hair-care brand founded by celebrity stylist Wendy Iles, celebrated for its high-performance, repair-focused formulas and clean, salon-grade ingredients.
My collaboration with ILES FORMULA included many creative projects, from designing post cards, flyers, catalogs to creating online banners and visual materials for newsletters.
​
Below you can find selected examples of my work.
POSTCARD DESIGN
Creation of printed postcards to support partner salons and their clients. Each card announced new product launches and special promotional offers, while also highlighting upcoming educational webinars.
I did:
– Concept development and initial design sketches;
– Securing stakeholder approval and implementing revisions;
– Full layout design, typography, and image retouching;
– Prepress preparation;
– Print coordination and quality control throughout the production process.
CATALOG DESIGN
Designed and produced a printed catalog that presents the entire ILES FORMULA product line. Each section details key benefits, usage tips, and ingredient highlights, while dedicated spreads introduce the brand’s founder Wendy Iles and her philosophy of luxurious, results-driven hair care.
​
I did:
– Structuring the catalog’s content flow and page architecture;
– Curating and retouching high-resolution product imagery;
– Applying brand fonts, color palette, and visual identity throughout;
– Crafting clear, engaging copy layouts and feature call-outs;
– Prepress preparation;
– Print coordination and quality control throughout the production process.
BANNERS CREATION
Created a suite of digital banners to promote new product releases, showcased primarily on ILESFORMULA.de and the Basler Beauty online storefront. Each asset was crafted to spotlight the product’s unique benefits in an eye-catching way while strictly maintaining ILES FORMULA’s sophisticated brand identity.
​
I did:
– Concept development and visual storytelling;
– Designing responsive banner layouts for multiple screen sizes;
– Integrating copy, imagery accents where applicable;
– Managing stakeholder reviews, revisions, and final approvals.
