SIMPLIE HAIR
A company specializing in hair extensions, promoting the practice, and providing professional training.
My collaboration with SIMPLIE encompassed a wide range of creative projects, from designing printed materials such as product catalogs, packaging layouts, and other branded assets, to organizing and editing product and portrait photoshoots.
Below you can find selected examples of my work.
WORKBOOK DESIGN
Development of a comprehensive 36-page workbook for students undergoing hair extension training. The workbook contains all essential materials and information related to the procedure.
I did:
– Layout and editorial design;
– Typography and font selection;
– Image selection and placement;
– Prepress preparation;
– Print coordination and quality control throughout the production process.
BOOKLET DESIGN
Design and production of a 32-page informational booklet targeted at salon owners and B2B partners. The booklet presents detailed pricing for hair wefts, training programs, and access to online materials. It also highlights the key features of the technology, showcases real-life examples, and includes inspiring user stories to reinforce brand credibility and value.
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I did:
– Layout and editorial design;
– Structuring and presenting complex information clearly;
– Visual storytelling through imagery and layout;
– Preparing files for print and overseeing the production process.
PRODUCT PHOTOGRAPHY
Styled and executed a product photoshoot for SIMPLIE, aligning with the brand’s visual identity and aesthetics. The goal was to create high-quality, on-brand imagery for the launch of new products across the website and social media platforms. The final photos are also featured in the e-commerce section of the site.
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I did:
– Concept development and styling;
– Full-scale product photography;
– Image retouching and color correction;
– Preparing visuals for web and social media use.
PACKAGING DESIGN FOR HAIR BRUSHES
Developed packaging for SIMPLIE hair brushes, starting with a dieline created according to supplier specifications. The design was then adapted to reflect the brand's identity and visual language. After preparing the final files for print and production, I oversaw the entire manufacturing process. Once produced, the packaging was photographed and edited for use on the brand’s website and online store.
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I did:
– Creating technical blueprints based on supplier requirements;
– Designing the packaging in line with brand aesthetics;
– Preparing print-ready files and coordinating production;
– Product photography and image retouching for digital use.
MODEL PHOTOGRAPHY
Planned and executed a model photoshoot in full alignment with the SIMPLIE brand aesthetics. The process began with creating a detailed moodboard and planning the lighting, equipment, model choosing and location setup. Coordinating all stages of production during the shoot. Selecting and retouching the final images for use on the brand’s website and social media channels.
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I did:
– Concept development and moodboard creation;
– Model scouting and casting;
– Full shoot coordination: lighting, equipment, space;
– On-set direction and production management;
– Post-production: image selection, retouching, and formatting for digital platforms.
